Marketing Manager
Curraghmore Whiskey Limited
Full-Time | County Waterford | Hybrid
Overview
Curraghmore Whiskey is looking for a Marketing Manager who isn’t afraid to make a statement. You will lead marketing for two growing whiskey brands:
- Mad Marquess – ‘Paint the town red’ with this bold, energetic image. Built for an eager, social audience
- Curraghmore Whiskey – luxury, heritage-driven, and crafted on the estate, the epitome of ultra-premium spirits
You’ll combine brand strategy, digital campaigns, and sales support with creative, attention-grabbing ideas. This role is for someone who can deliver campaigns that get noticed, spark conversation, and help the brands stand out in competitive markets across Ireland, the UK, Canada, Australia, and the US.
About the Company
Founded in 2016, Curraghmore Whiskey Limited’s inaugural release was in 2023 and Mad Marquess in 2024.
- Curraghmore Whiskey’s Triple Cask (it’s exclusive limited annual release) uses estate-grown barley and oats, distilled off-site, matured and bottled locally. The brand uses the highest quality casks even sourcing wood from the estate – completely unique in spirits.
- Mad Marquess is a blended irish whiskey designed for social occasions, cocktails, and high-energy experiences.
With investor backing, the company is aiming for 5,000–10,000 cases of Mad Marquess in the next 12 months, whilst continuing to grow the limited release Triple Cask, plans to scale further are in full flow with a maturation warehouse currently under construction on the estate.
The Role
You’ll drive marketing activity across both brands and make sure every campaign counts. This role is for someone who can combine strategy with creativity, who sees opportunities others might miss, and isn’t afraid to push boundaries. You’ll report to leadership and help shape how the brands grow.
Key Responsibilities
Brand Marketing
- Develop and execute bold marketing strategies for both brands
- Build brand awareness and drive measurable growth
- Craft content and campaigns that cut through the noise
- Design experience – across Canva/Adobe or similar
Digital Marketing
- Lead social media strategy and campaigns across international markets
- Coordinate paid advertising that grabs attention and drives results
- Partner with distributors to highlight local activity
Sales Support
- Work with sales teams to translate marketing into orders and visibility
- Support point-of-sale and retail activations that stand out
Marketing Materials
- Manage design and distribution of POS materials, branded merchandise, and promotional assets
- Deliver materials that get noticed, not just filed away
Events and Brand Activation
- Lead brand activations, tastings, and creative experiences
- Explore festival partnerships, guerilla marketing, and collaboration opportunities
- Create campaigns that are disruptive, memorable, and shareable
Tourism Marketing (Early Stage)
- Help build estate tourism experiences including tastings and online booking
- Design promotional materials that excite visitors and leave an impression
Commercial Focus
- Track budgets and ROI while delivering creative, cost-effective campaigns
- Contribute ideas that challenge the status quo and make an impact
Candidate Profile
You are hands-on, entrepreneurial, and thrive in fast-growing environments. You’re not looking for safe campaigns – you want to make noise, challenge norms, and get noticed.
- Experience in FMCG, beverage, lifestyle, or consumer brands
- Strong digital marketing and social media skills
- Comfortable creating campaigns with limited budgets
- Experience working with international markets or distributors
- Commercially aware and able to link marketing activity to sales
- Experienced in events, activations, or brand promotions
- Bonus: interest in whiskey, hospitality, or premium consumer brands
- Bonus: experience in small or growing businesses where every idea counts
Working Environment
- Based in County Waterford
- Hybrid work model, ideally 3 days onsite (Tuesday–Thursday)
- Some occasional travel
How to Apply
For immediate consideration, please email your CV to pierre@hartleypeople.com or call Pierre on 051 878813.
Hartley People Recruitment is exclusively managing this role on behalf of our client, Curraghmore House All applications should be sent directly to us. Any CVs sent to Curraghmore House Ireland will be redirected to Hartley People.
Hartley People Recruitment works to the highest ethical standards in our industry. We value the trust you place in us when you send your CV. We guarantee that your CV will not be sent to any of our clients without your prior consent and are happy to provide a full, confidential consultation.
